LUCID in San Francisco for 420 @ Hippy Hill

At the booth next door, Brian Hilliard, Lucid Psychedelics’ chief operations officer, cheerfully handed over a bag of vegan mushroom gummies, explaining that he’s been in the “psychedelics realm” for two decades now. Each package contained five “functional” mushrooms in a variety of candy flavors — though Hilliard later confirmed that they weren’t psychedelic at all.